The Process
We've used a variety of smart and innovative techniques to help our client overcome their challenge. We decided to focus on social media marketing, and created an approach that would differentiate them from their competitors.
01
Research & Analysis 🧪
We audited the ad accounts & analyzed the current creative approach. We usually find that the Performance → Creative feedback loop is broken for most brands & this impacts growth.
02
KPI Setting + Forecasting Growth 🎯
We dove into the data & set KPI’s around their main goal; new customer acquisition. By also forecasting metrics like; Contribution margin, Retention, NC-ROAS, NCPA, Ad spend & Revenue we were able to map out our plan for success.
03
Performance → Creative Feedback Loop 🔁
Our system ensures that we analyse performance data to create iterations & inform new rounds of creative strategy. Doubling down on what works best & identifying new areas of opportunity with our creative assets. The biggest lever for growth in accounts.
04
Optimize & Scale Time 🚀
With a top tier performance & creative system in place, backed up by KPI's & forecasts aligned for growth, we go live & scale new customer acquisition to new heights
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